Since breaking into the music scene with his hit single ‘Picanto,’ ODUMODUBLVCK has been at the forefront of Nigerian Hip Hop, blending multiple genres to create a unique sound.
In a recent interview with Apple Music Africa Now Radio’s Nandi Madiba, the rapper discussed his latest project, ‘Eziokwu.’
ODUMODUBLVCK’s vision for ‘Eziokwu’ was to craft a project that breaks new ground in African music. He explained, “In as much as it’s a hip-hop album, it has a lot of Afrobeats elements, afro-fusion elements, it even has Ghanaian highlife. I try to make a project that has never been made before, or created before, in the history of African music. The sound has this, this, this, and that, but it still sounds like one body of work.”
The fusion of indigenous music with various strains of Hip Hop is a hallmark of his style, and ‘Eziokwu’ prominently showcases this. ODUMODUBLVCK wanted to highlight his culture through his music, and this is reflected in his use of street lingo. He stated, “I was just trying to communicate myself and my environment, you know? That’s the easiest way to do it as an artist. When I was recording it, I wanted people to know from the get-go that first of all, this guy is an African, and this guy is a Nigerian.”
The rapper’s dedication to authenticity extends to his use of deep-rooted Nigerian street lingo, aimed at drawing people into African culture. He believes that showcasing his roots without hesitation is the best way to connect with his audience and make his music more genuine.
ODUMODUBLVCK’s journey to mainstream success has been marked by recognition and accolades. In 2023, he took home two awards at the prestigious Headies. Notably, his talent has earned co-signs from industry giants like Davido, Wizkid, Olamide, and Burna Boy. The rapper attributes his success to divine inspiration and an unwavering belief in his craft.
He expressed, “Music, I tell people it’s not about who has the best sound. I’m a big believer, I understand that music is from God, and God just feels like ‘ok you, let me bless you with this, let me see how much you can go into the world and multiply this talent.’ In my case, I believe everything is divine.”
ODUMODUBLVCK’s resilience in the face of adversity fuels his determination to continue breaking new ground in the music industry. “The worst that could have stopped it has already happened, so nothing more than this can happen anymore. That’s the spirit,” he said.